Why Do you need Social Media Marketing for your Business?
Traditional vs. Social Media Marketing
There’s little doubt that technology has changed our lives, the way we are influenced and how we influence others. But for marketing, it’s more than just doing the same old thing using new tools. Social media marketing isn’t your grandmother’s marketing—it’s different from what most of us have traditionally learned about marketing.
Here’s what you need to know…
Traditional Marketing 101
Most everyone thinks of marketing as the business of promoting and selling products or services.
Marketers commonly refer to a “funnel” to describe the way they attract new prospects and convert them into customers.
What Do We Mean By Funnel?
Traditionally, we’ve prioritized our limited resources and time on trying to find and convert new prospects (the top of the funnel).
Keeping those hard-earned customers (the bottom of the funnel) has often been an afterthought.
That’s because, until recently, there was little we could do to keep existing customers that was drastically different from the tactics used to attract new ones.
Historically, the best you could do after turning a prospect into a customer was to provide a great customer experience and just hope they come back to buy more—and bring their friends with them.
But technology, namely social media and email, has changed the game.
Social Media Marketing — Flip that Funnel
Social Media Marketing is about recognizing that your existing customers are your best assets.
And technology now enables us to influence consumer behavior both before and after the sale.
With low-cost and easy-to-use tools like social media and email, you no longer have to hope that customers come back and bring their friends with them.
Now you can reach out to your existing customers to remind them to come back, and make word-of-mouth as easy as clicking the share, like, or tweet buttons.
Bottom line: successful businesses understand that marketing does not end with the sale, but rather it begins after the first sale (the bottom of the traditional sales funnel).
Social Media is an Important Part of Your Marketing Mix, but Not the Only One.
Social media marketing is not a replacement for other marketing tactics and we highly recommend that you continue to do what has worked for you in the past.
Traditional marketing activities that still work for you, like advertising in a newspaper, sending direct mail and attending networking events, are still essential.
However, for most, social media marketing is now a critical component of an effective marketing strategy.
In fact, social media marketing works best when combined with other marketing activities, especially email marketing.
Want to get into Social Media Marketing for your Business but you don’t have the time? Let Twisted Network Media do it for you!
Our Marketing experts will give your business a Social Media presence in no time, we offer a full range of bespoke social media services on a number of platforms to suit your individual business requirements. Our attitude and drive is second to none allowing you to focus on your business, while we take care of the rest. Utilising innovative and strategic marketing techniques we produce a more targeted reach to your core customer base, allowing for engaging and responsive interaction’s, creating an understanding of your buyers persona and building relationships with new clients, which in turn is consistently proven through our clients Return on Investment (ROI) Our Experts are online keeping up to date with any new developments in SEO and SMO and when things change, if you purchase our Social Media Marketing package you will be the first to know and your marketing strategies will be updated to suit.
Twisted Network Media will breath new life into your marketing and advertising campaigns and get a real buzz going for you in the online community. Our pages have thousands of fans and followers and just by linking to us you will instantly have a large audience, but this is just the beginning! Moving with the times and new technologies is the best way to keep your business growing, we wont let you fall behind.
Find out exactly what you will receive here
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